MK Granados

MK is a sponsorship and experiential marketing strategist with more than 15 years of experience shaping high-impact programs for global brands. She’s known for blending creative storytelling with smart commercial strategy to build partnerships and activations that elevate events and drive measurable results.

Her career includes key roles at RX Global and ReedPop, where she advanced sponsorship development for major fan and industry events such as New York Comic Con and PAX. She later joined Gartner, leading experiential strategies that increased C-suite engagement and strengthened demand generation through interactive, content-driven campaigns.

MK now serves as Director, Sponsorships – North America at Informa Markets North America, partnering across event portfolios to evolve sponsorship offerings, accelerate sales performance, and inspire fresh approaches to audience engagement.